Destructoid Reader Survey Results
Conducted by Federated Media in February 2008. Total Responses:
3069
Age
- 13-17 : 3.3 %
- 18-29 : 79.7 %
- 30-39 : 13.4 %
- 40-49 : 1 %
- 50-59 : 0.1 %
- 60+ : 0 %
Gender
- Female - 2.8%
- Male - 97.2%
Country
United States - 77.2%
Household Income
- Above 250k - 1.3%
- 150K-249,999 - 3.3%
- 100K-149,999 - 9.6%
- 75K-99,999 - 12%
- 50K-74,999 - 18.8%
- 25K-49,999 - 29.2%
- Below 25K - 25.9%
Children
- None - 67.3%
- 1 - 18.4%
- 2 - 10.3%
- 3 - 2.9%
- 4 - 0.6%
- More Than 4 - 0.5%
Have You Ever
- Added a link to this site in your "Bookmarks" folder? - 86%
- Received content from this site by way of a news aggregator or RSS reader? - 40.8%
- Viewed the site by way of a mobile device other than a laptop? - 33.8%
- Read comments attached to your posts? - 48.8%
- Posted comments yourself? - 56.4%
Employment Status
- Employed full time outside the home - 40%
- Full-time, some or all telecommuting (includes freelance) - 3.7%
- Employed part time outside the home - 9.5%
- Small business owner - 2%
- Full-time student - 34.8%
- Not currently employed - 9.4%
- Retired - 0.2%
Job Level
- CEO/President/Chairperson/Owner - 1.9%
- COO/CFO/CIO/CTO/CMO - 0.2%
- VP/SVP/EVP - 0.1%
- Director - 1.6%
- Manager/Supervisor - 11.3%
- Other staff position - 49.9%
- Not currently employed - 34.9%
Job Function
- Finance/Accounting - 2.1%
- Architect - 0.7%
- Artist/Musician/Actor/Entertainer - 5%
- Broker/Trader/Advisor - 0.2%
Computer Professional - 15.4%
- Consultant - 1.9%
- Engineer - 4.6%
- Educator/Teacher/Professor - 2.4%
- Health care provider (other than a doctor) - 1.2%
- Lawyer/Judge - 0.8%
- Physician - 0.2%
- Researcher/Scientist - 1.5%
- Sales, Marketing, or PR Professional - 10.4%
- Student - 32.5%
- Writer/Editor - 2.4%
In an average week, how much time do you spend viewing Internet content?
- More than 40 hours - 22.3%
- 25 to 40 hours - 25.8%
- 15 to 25 hours - 27.7%
- 5 to 10 hours - 0%
- 1 to 5 hours - 2.1%
- Hardly at all - 0.1%
How often do you visit this site and/or view its content by way of its feed?
- Multiple times a day - 55.3%
- At least once a day - 25.4%
- A few times a week - 10.3%
- At least once a week - 1.8%
- A few times a month - 2.2%
- About once a month - 1%
- This is my first time! - 3.8%
In the past 12 months, how much money have you spent on
cutting-edge technology and/or consumer electronics gadgets, toys, or
other products?
- More than $5000 and still going- 4.9%
- $2500-4999 - 14.3%
- $1000-2499 - 31%
- $500-999 - 26.7%
- $100-499 - 19.4%
- Less than $100 - 3.7%
Which of the below applications or processes do you currently use to enhance your Internet experience?
- Read comments attached to news stories or blog posts - 93%
- Post comments to stories or posts at other people's websites - 55.8%
- Read Internet content via an RSS reader or news aggregator - 40.6%
- Publish your own blog - 30.8%
- Create webpages or blogs using HTML or other programming languages - 25.2%
- Navigate content via tags or social bookmarks - 36.1%
- Create your own tags or social bookmarks (eg, Del.icio.us) - 12.2%
Which of the following statements fit the bill for you?
- Other people ask me for advice on technology - 91.5%
- Other people ask me for names and specs when buying tech products - 70.3%
- I'm usually the first person in my neighborhood to try new technologies - 44.4%
- I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. - 43.3%
How does your time-spent with Internet/digital content compare with print, TV, etc?
- Much more time - 50.7%
- More time - 29.2%
- About equal - 15.6%
- Less time - 3.6%
- Much less time - 0.9%
How often do you travel by air for business?
- More than once a month - 0.5%
- Monthly - 1.4%
- 2-4 times per year - 11%
- Rarely - 87.1%
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